Welcome to our blog!

Today we officially launched trueffect’s ad serving solutions that address the growing problems facing interactive advertisers in the growing on line market.

safeserve the first cookieless ad serving technology that  raises the bar on consumer privacy.

truadvertiser.xls the industry’s first enterprise ad serving platform that is fully integrated with Microsoft Excel. A workflow solution that helps lower the cost of the planning, buying, trafficking, delivering and measuring banner and rich media advertising. See a demo.

The development of search, the increasing investment in interactive advertising and the rapid growth of spyware deleting third-party cookies have created the environment for a fundamental shift in the management and delivery of all addressable digital media. The shift has created a need for the differentiated solution-set offered by trueffect. Interactive advertisers and agencies need an improved management of workflow and measurement standards that overcome privacy limitations while improving the yield for advertisers.

The coming months will be a busy time for the industry and for trueffect. We plan to utilize this blog as an open forum to discuss the growing concerns, trends and issues facing the interactive advertising industry, as well as to introduce new technologies and solutions by trueffect. A few notable upcoming topics include the EU’s decision  on the Google/DoubleClick acquisition on Nov. 13 and the FTC’s Town Hall, "ehavioral Advertising: Tracking,  Targeting, & Technology", where trueffect will be speaking along side Google and Microsoft.

- Ron