Online spending catching up with internet use

There’s good news from the Yankee Group for online advertisers. According to a report released this week, spending on online advertising is slated to double between now and 2011, from $21.7 billion to $50.3 billion. 

The report notes that this is merely Internet advertising catching up with Internet use. Right now, Internet accounts for 20% of all media consumption but only 7.5% of the U.S. ad spend.

So what does this mean for consumers? According to the report, new inventory will begin to open up and we’ll start to see ads more frequently on different online mediums such as video, gaming and virtual worlds. 

For more on the study and the anticipated changes see the full article below. 

Study: Internet Ads Will More Than Double By 2011

-Martin

Comments

[Billy 001]

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http://publisher.hooqy.com/publishers_account.php?ref=3